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This web site states the following, "Ashley Mowers Garden Machinery is a family run local small business based in Cheshire close to both Altrincham and Knutsford." We noticed that the web site also stated " They provide quality gardening tools, machinery and most importantly, professional advice on what is best for you and your garden." It also said " We provide an extensive range of quality garden machinery and tools for all your gardening and landscaping tasks. A comprehensive maintenance service provided by our experienced and dedicated team. Castle Mill Lane, Ashley, WA15 0QT." The header had lawnmowers as the highest ranking optimized keyword. It is followed by lawn mowers, garden machinery, and Altrincham which isn't as ranked as highly as lawnmowers. The next words ashleymowers.com uses is Knutsford. Wilmslow was included and will not be seen by search parsers.